{"id":826,"date":"2025-10-07T10:37:11","date_gmt":"2025-10-07T10:37:11","guid":{"rendered":"https:\/\/culturahenko.com\/?page_id=826"},"modified":"2025-10-28T14:16:24","modified_gmt":"2025-10-28T14:16:24","slug":"de-idea-a-marca-1","status":"publish","type":"page","link":"https:\/\/culturahenko.com\/es\/talleres\/de-idea-a-marca-1\/","title":{"rendered":"De la idea a la marca (parte 1)"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#F1EDE1&#8243; custom_margin=\u00bb0px||||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb custom_padding=\u00bb133px||||false|false\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb84px||||false|false\u00bb custom_padding=\u00bb62px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontreal bold||||||||\u00bb text_text_color=\u00bb#201648&#8243; text_font_size=\u00bb55px\u00bb text_line_height=\u00bb1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>De la idea a la marca (parte 1)<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontreal bold||||||||\u00bb text_text_color=\u00bb#201648&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>CON LINA BASSIOUNY<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontreal light||||||||\u00bb text_text_color=\u00bb#201648&#8243; text_font_size=\u00bb23px\u00bb link_font=\u00bbMontreal bold||||||||\u00bb link_text_color=\u00bb#201648&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"323\" data-end=\"515\">\u00bfTienes una idea que quieres hacer crecer pero no sabes por d\u00f3nde empezar? Este taller te ayudar\u00e1 a dar los primeros pasos para convertir tu proyecto en una marca con identidad y coherencia.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontreal light||||||||\u00bb text_text_color=\u00bb#201648&#8243; text_font_size=\u00bb16px\u00bb link_font=\u00bbMontreal bold||||||||\u00bb link_text_color=\u00bb#201648&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p data-start=\"517\" data-end=\"827\">De la mano de la dise\u00f1adora <strong data-start=\"545\" data-end=\"563\">Lina Bassiouny<\/strong>, exploraremos c\u00f3mo una marca nace de una visi\u00f3n, una emoci\u00f3n y una historia personal. Aprender\u00e1s a traducir tu prop\u00f3sito en una est\u00e9tica visual que te represente, y a entender c\u00f3mo el dise\u00f1o puede ser una herramienta de comunicaci\u00f3n y de conexi\u00f3n con los dem\u00e1s.<\/p>\n<p data-start=\"829\" data-end=\"849\">Durante la sesi\u00f3n:<\/p>\n<ul data-start=\"850\" data-end=\"1076\">\n<li data-start=\"850\" data-end=\"920\">\n<p data-start=\"852\" data-end=\"920\">Descubrir\u00e1s qu\u00e9 elementos hacen reconocible y coherente una marca.<\/p>\n<\/li>\n<li data-start=\"921\" data-end=\"980\">\n<p data-start=\"923\" data-end=\"980\">Entender\u00e1s c\u00f3mo conectar prop\u00f3sito, est\u00e9tica y mensaje.<\/p>\n<\/li>\n<li data-start=\"981\" data-end=\"1076\">\n<p data-start=\"983\" data-end=\"1076\">Ver\u00e1s ejemplos reales y aprender\u00e1s a definir el estilo visual que mejor refleja tu esencia.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1078\" data-end=\"1194\">Un <strong>encuentro pensado para mujeres<\/strong> que quieren dar forma a su universo creativo con autenticidad, claridad y prop\u00f3sito.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontreal bold||||||||\u00bb text_text_color=\u00bb#201648&#8243; text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Plazas limitadas<br \/>Fecha por confirmar en diciembre<br \/>Duraci\u00f3n 1 hora \u00b7 Modalidad online \u00b7 Gratuito<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScNufjkYuDmhYPK2GbI2KCabzn8zgcxkfzzuq-JZXKG1_vqGg\/viewform?usp=header\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbQuiero anotarme\u00bb button_alignment=\u00bbleft\u00bb button_alignment_tablet=\u00bbcenter\u00bb button_alignment_phone=\u00bbcenter\u00bb button_alignment_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bb31b4f027-aaa0-4f2f-ae02-959764e19e4f\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#201648&#8243; button_bg_color=\u00bb#F6BD55&#8243; button_border_width=\u00bb5px\u00bb button_border_color=\u00bb#201648&#8243; button_border_radius=\u00bb10px\u00bb button_font=\u00bbMontreal bold|700||on|||||\u00bb button_icon_color=\u00bb#201648&#8243; transform_scale_tablet=\u00bb\u00bb transform_scale_phone=\u00bb88%|88%\u00bb transform_scale_last_edited=\u00bbon|phone\u00bb transform_translate_tablet=\u00bb\u00bb transform_translate_phone=\u00bb\u00bb transform_translate_last_edited=\u00bbon|phone\u00bb transform_rotate_tablet=\u00bb\u00bb transform_rotate_phone=\u00bb\u00bb transform_rotate_last_edited=\u00bbon|phone\u00bb transform_skew_tablet=\u00bb\u00bb transform_skew_phone=\u00bb\u00bb transform_skew_last_edited=\u00bbon|phone\u00bb transform_origin_tablet=\u00bb\u00bb transform_origin_phone=\u00bb\u00bb transform_origin_last_edited=\u00bbon|phone\u00bb transform_styles_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb18px|30px|18px|30px|true|true\u00bb button_bg_color_tablet=\u00bb#F2CF65&#8243; button_bg_color_phone=\u00bb#F2CF65&#8243; button_bg_color_last_edited=\u00bbon|desktop\u00bb transform_styles_tablet=\u00bb\u00bb transform_styles_phone=\u00bb\u00bb box_shadow_style=\u00bbpreset4&#8243; box_shadow_horizontal=\u00bb7px\u00bb box_shadow_vertical=\u00bb7px\u00bb box_shadow_color=\u00bb#201648&#8243; saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb button_text_color__hover_enabled=\u00bbon|desktop\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bb#8388EF\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_text_color__hover=\u00bb#201648&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/culturahenko.com\/wp-content\/uploads\/2025\/10\/Lina-Bassiouny-1.png\u00bb title_text=\u00bbLina Bassiouny\u00bb _builder_version=\u00bb4.25.2&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De la idea a la marca (parte 1)CON LINA BASSIOUNY\u00bfTienes una idea que quieres hacer crecer pero no sabes por d\u00f3nde empezar? Este taller te ayudar\u00e1 a dar los primeros pasos para convertir tu proyecto en una marca con identidad y coherencia.De la mano de la dise\u00f1adora Lina Bassiouny, exploraremos c\u00f3mo una marca nace de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":821,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-826","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De la idea a la marca (parte 1) - Cultura Henko<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/culturahenko.com\/es\/talleres\/de-idea-a-marca-1\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De la idea a la marca (parte 1) - Cultura Henko\" \/>\n<meta property=\"og:description\" content=\"De la idea a la marca (parte 1)CON LINA BASSIOUNY\u00bfTienes una idea que quieres hacer crecer pero no sabes por d\u00f3nde empezar? 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